Bob Seganti and Matt Lincoln pour through printouts and quickly bounce from one website to the next every Saturday morning. The duo banter back and forth about the latest happenings in the world of golf, making last-minute decisions about the subject matter on Myrtle Beach’s only golf radio show – The Michelob Light Golf Guys.
The closest most people come to the inside of a radio studio are ESPN2’s broadcasts of the Mike and Mike Show each weekday morning. The Golf Guys’ studio – with its walls covered in sports paraphernalia - bares scant resemblance to the one the ESPN personalities occupy, but Seganti and Lincoln share some parallels with the popular morning show hosts.
The jocular Seganti, the head pro at True Blue, playing the role of Mike Golic, and the smooth-talking Lincoln doubling as Mike Greenberg.
While there is no high definition television broadcast of the show, which airs every Saturday morning from 8 a.m. to 10 a.m. on The Team 93.7 FM, 93.9 FM and 1050 AM, the Golf Guys are ready for prime time.
Lincoln, the sport director at WBTW, the local CBS affiliate, and Seganti launched the show in March of 2008.
It took the duo time to develop chemistry (Seganti still breaks out in a cold sweat recalling one of the first episodes when he was by himself in the opening segment), but they have grown into one of the Myrtle Beach area’s best talk radio programs. Lincoln and Seganti cover everything from the latest happenings in Myrtle Beach to the PGA TOUR (yes, Seganti likened Kenny Perry’s personality to that of a broken tee) and beyond.
They don’t shy away from controversial topics, debating Anna Rawson’s recent comments about the media’s perception of the LPGA Tour (for the record, both believe Rawson is way off base). The show is fast-paced and counts Grande Dunes’ Brad Redding, who is one of America’s Top 100 Teachers, and several PGA and LPGA players among its regular guests.
“We tie into events going on,” Seganti said. “If you are coming into town and you tune in, you may be able to find out what the hot story is locally. It’s just a couple guys that are passionate about golf and guys people can relate to. Everyone knows who their club pro is at home; everyone knows who their favorite local broadcaster is … I think people come into town and they want to listen to talk-radio. If you like golf, why not listen to us?”
The reasons to listen Lincoln and Seganti have a lot to do with rapport they’ve developed. Lincoln, a graduate of Syracuse’s broadcast journalism program, brings polish and years of experience to the show. He has the voice and cadence listeners expect to find on a good radio program.
Seganti plays the role of jock-turned-broadcaster, providing golf expertise and a healthy dose of opinion.
It’s a formula that works well for two guys who had never met prior to agreeing to do the show.
“I think it’s easy to get a long with Bob,” Lincoln said. “He’s kind of a gregarious personality. We played a couple rounds of golf together. Whenever you play a round of golf together, you comeback knowing a little more about each other and being a little more comfortable. It makes the chemistry kind of easy.”
The show offers listeners the added benefit of winning golf at True Blue or Caledonia, both ranked among America’s 100 Greatest Public Courses, according to Golf Digest, but it’s the content and presentation that keeps listeners coming back.
Lincoln and Seganti have developed into a good tandem, giving locals and visitors alike a reason to tune in on their way to the course on Saturday mornings.
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